This is the continuation of my marketing research paper. Click here for Part 1.

All about ethics
It is when a manager does not fully consider the ethical implications of a decision that problems arise (Perreault & McCarthy, 2006). The misuse of marketing often concerns the question of ethics though not always overstepping the legal boundaries. Marketers, if gone unchecked, can get away with irresponsible practices that cannot be directly charged in court. There must, therefore, be a driving force that keeps marketing practices in place.

The fact remains that there is no single “set of standards that are appropriate for all practices” (Kirby & Marsden, 2006). But this is no reason for businesses to allow themselves to be unmonitored. Organizations must exemplify by setting up their own code of ethics to keep true to (Perreault & McCarthy, 2006), and simultaneously obey the Code of Ethics created by the American Marketing Association (AMA) for marketers. Should one fail, the apparent effects will always be visible by organizational authorities and critics. Here are examples of controversies stirred by large companies
Continue reading »

For my upcoming trip to China in September, I need to renew my passport, which hasnt been used since 1999. Can you imagine I haven’t stepped out of this d***ed country for seven whole years. D***.

I got there at 7:31 today and the line was already long. They started giving out numbers at 7:43, I was 66th in line. As I queued for my number i noticed two things. One, the procedures poster on the notice board has quality equilavent to my Standard 2 manila card art. Two, there’s a room called “Bilik Penyusuan”. I was thinking, this must be the room where you breastfeed your kid while you wait. The first number was called at 7:57am. Not a bad start.

Continue reading »